Case study · Brand Lab

Xohcolata

CategoryBrand identity · Food
Year2024
DeliverablesConcept · Logo · Palette · Brandbook

Xohcolata is fine cuisine inspired by the sea. Elegant, sustainable, harmonious. Del mar, a la alta cocina. We built a brand as refined and deep as the ocean it draws from.

Xohcolata · cocina
1.0
Blend by Concept
Coral, the architecture of the sea.

Xohcolata takes its symbol from coral, the living architecture of the sea, and turns it into a mark of harmony and craft. The whole brand is rooted in the ocean: its color, its texture and its balance.

More than a restaurant, it is a fine-dining experience that honors the sea and the hands that prepare it.

Coral · símbolo
Construcción del logo
2.0
Blend by Strategy
A destination, elegant and conscious.

Four values anchor everything: innovation, sustainability, harmony and community. We positioned Xohcolata as a destination, not just a place to eat.

Every touchpoint, from the menu to the plate, carries the same depth and restraint.

Innovación · Sostenibilidad · Armonía · Comunidad
El mar como origen
3.0
Blend by Design
Refined, deep, editorial.

The coral emblem sits on a precise grid, set in El Messiri and Poiret One for an elegant, editorial voice. Hand-drawn coral and shell icons bring craft, over a deep palette of coral red, navy and cream.

Deep Red
#8E2327
Coral Red
#B5433A
Navy
#1C3A5E
Steel Blue
#6E93B8
Cream
#F3E4C6
Pure Black
#000000
Logo en color
Tipografía · El Messiri
Iconografía · coral
Fotografía
Applications · Menú
Papelería
Social · App