Case study · Brand Lab

Pencora

CategoryBrand identity · Fashion
Year2024
DeliverablesConcept · Logo · Palette · Brandbook

Pencora is a fashion house where nature meets sophistication. Elegant, considered, timeless. Del nopal, a la moda. We built a brand as refined and quietly bold as the pieces it makes.

Manual de marca
1.0
Blend by Concept
The nopal, turned into elegance.

Pencora draws its symbol from the nopal, turning a Mexican icon into a mark of elegance and craft. The whole brand grows from that tension: nature and sophistication, tradition and modern design.

More than a label, Pencora is a point of view: material, honest and quietly luxurious.

Isotipo · nopal
Construcción del logo
2.0
Blend by Strategy
A refined, conscious fashion house.

The brand is built on craftsmanship, sustainability, nature and detail. We positioned Pencora as a refined, conscious fashion house, not just a product.

Every touchpoint, from the storefront to the packaging, carries the same restraint and warmth.

Valores
Logo en piel
3.0
Blend by Design
Editorial, elegant, deep.

The nopal isotype sits on a precise grid, set in Federo and Roboto for an editorial, elegant voice. A geometric pattern and moody photography bring depth, over a palette of deep wine, warm sand and total black.

Deep Wine
#4E1522
Bordeaux
#6E2233
Warm Sand
#EFE0CC
Sand Tint
#D8C4A8
Total Black
#0A0A0A
Pure White
#FFFFFF
Logo en color
Tipografía · Federo
Patrón
Editorial
Applications · Letrero
Papelería
Social · App
Pencora