Ricky Rollins is a smash burger joint with an all-American, retro soul. Authentic, fun and made with quality. Un sabor sin reglas.
We built Ricky Rollins around four ideas: authentic, fun, quality and community. A retro diner spirit, updated for today.
The result is a brand that feels like a place you already love: playful, warm and unmistakably its own.
More than burgers, Ricky Rollins is a hangout. So the brand leans into fun and belonging, the kind of place where friends gather and come back.
Every piece, from the mascot to the menu, carries the same cheeky, generous personality.
A hand-drawn script wordmark meets a friendly retro mascot, set in Montserrat for a clean, modern base. The palette pairs a confident brick red with warm cream and a mustard pop.