Case study · Brand Lab

Pescau

CategoryBrand identity · Food
Year2024
DeliverablesConcept · Logo · Palette · Brandbook

Pescau is a seafood house where the coast comes to the table. Fresh, honest, generous. Del mar de Santander, a tu mesa. We built a brand with the salt, warmth and character of the sea.

Manual de marca
1.0
Blend by Concept
From the coast, to the table.

Pescau, from pescao, the way the coast says fish. The whole brand is built around the sea: its creatures, its color and the ritual of sharing a good meal by the water.

More than a restaurant, Pescau is an invitation to enjoy the flavors of Santander, told with honesty and a wink of local character.

Construcción del isotipo
Logotipo · lockups
2.0
Blend by Strategy
A seafood house with soul.

Four values anchor everything: service, quality, tradition and authenticity. We positioned Pescau as a place that feels both rooted and alive.

Every touchpoint, from the chalkboard outside to the plate, carries the same coastal warmth.

Servicio · Calidad · Tradición · Autenticidad
Color · inspiración
3.0
Blend by Design
The sea, drawn on a grid.

The isotype is built on a precise grid from the forms of the sea, set in Chillax for a friendly, modern voice. Hand-drawn crab, oyster and octopus illustrations bring craft, over a palette of deep navy, ember orange and coral red.

Deep Navy
#17263F
Steel Blue
#52708C
Ember Orange
#E4772E
Coral Red
#C24B32
Cream
#EFE3D4
Pure Black
#000000
Logo en color
Tipografía · Chillax
Ilustración · mariscos
Patrón
Applications · Pizarrón
Mandil + arte
Social · App
Letrero