Case study · Brand Lab

Lanco

CategoryBrand identity · Coffee
Year2024
DeliverablesConcept · Logo · Palette · Brandbook

Lanco is a specialty coffee house where every cup is a small work of art. Calm, crafted, considered. Where art meets the moment. We built a brand as warm and minimal as a morning ritual.

Packaging
1.0
Blend by Concept
Coffee and art, in a single circle.

Lanco, coffee and art, held in a single hand-drawn circle. The mark is imperfect on purpose, a brushed ring that feels made by hand, like the coffee it stands for.

More than a café, Lanco is a pause: a place where the moment, and the craft, matter.

El café
Vajilla
2.0
Blend by Strategy
Where art meets the moment.

The brand is built on craft, calm, art and detail. We positioned Lanco as a coffee house with a point of view.

Every touchpoint, from the cup to the window, carries the same quiet, handmade warmth.

Editorial
Packaging · bolsas
3.0
Blend by Design
Warm, minimal, handmade.

The brushed-circle logomark pairs with a light, hand-drawn wordmark, set in PF Scandal and Helvetica Neue. A ring pattern and raw ink textures bring craft, over a warm palette of ivory, greige and taupe.

Ivory
#F1EBDD
Greige
#C9BEAA
Taupe
#9C8E77
Warm Gray
#6E655A
Espresso
#1A1712
Pure White
#FFFFFF
Loyalty
Takeaway
Iced coffee
Barista
En la calle