Case study · Brand Lab

Granja Dorada

CategoryBrand identity · Food
Year2024
DeliverablesConcept · Logo · Palette · Brandbook

Granja Dorada brings the honest flavor of the farm to every table. Natural, traditional, wholesome. Sabor natural de cada día. We built a brand as warm and rooted as the land it comes from.

Granja Dorada
1.0
Blend by Concept
The golden farm.

Granja Dorada is the golden farm: sun, field and harvest, held in a friendly emblem. The whole brand celebrates the origin of good food and the people who grow it.

More than a label, it is a promise of natural flavor, every single day.

Wordmark
Variaciones del logo
2.0
Blend by Strategy
Tradición que se saborea.

We positioned Granja Dorada around authenticity, tradition, nature and quality, a brand you trust because it tastes like home.

Every touchpoint, from packaging to social, carries the same wholesome warmth.

Tradición que se saborea
Sabor natural de cada día
3.0
Blend by Design
Friendly, natural, alive.

The farmer emblem sits over sun and field, set in Gelica and Source Sans for a friendly, editorial voice. A colorful icon set and a wheat pattern bring life, over a palette of farm green, lime and golden yellow.

Farm Green
#23611F
Leaf Green
#6DA83E
Lime
#A6C63C
Golden Yellow
#F0C21E
Cream
#F3EEDF
Pure Black
#000000
Iconografía
Tipografía · Gelica
Patrón · logo
Social media
Applications · Producto
Brand materials
Granja Dorada